1. Digital
· Analyze digital advertising trend and industry competitive situation to provide strategic counseling and implementation services in creative and media strategy.
· Work out digital advertising planning and buying through competitive analysis
· Track expenditure of in-charged marketing support activities within country
. Report and analyze competitor’s advertisement activities.
· Evaluate digital advertising and program effectiveness / suggest improvement opportunities.
· Handle related agencies (creative and media and platform/applications creation) to implement the proposed digital activities to ensure in line with marketing strategy. Interface with Advertising Agency, Digital agency to implementation planned activity.
· Develop Affiliate Implementation Plan in collaboration with Regional Commercial IT team to build and develop brand website, product websites or microsites.
· SEO, content and analysis planning to drive traffic to the websites
· Proactively resolve internal execution issues.
· Ensure compliances among webs
2. PR&Integrated Marketing activities
. Develop PR articles for brand campaign
· Edit content on website
· Work on digital marketing planning and implementation including email marketing, social media, viral marketing,…
. Conduct in-depth performance analysis across key metrics to recommend and execute enhancements in direct-to-consumer marketing campaign
· Research and explore the opportunities for marketing communications campaigns through online and offline channels.

. Keep tracking and report update on digital/media trend and competitors activities/spends.

Attractive benefits will be discussed in detail at the time of the interview).
- Working in professional & dynamic environment

· Proven experience in digital marketing and PR in an agency or consumer branding environment
· Strong understanding the digital landscape and how it can be used to support and develop the brand
· Proficiency using tools to track, report and analysis
· Experience of campaign management, media monitoring
· Proven experience in digital marketing and PR in an agency or consumer branding environment
· Strong understanding the digital landscape and how it can be used to support and develop the brand
· Proficiency using tools to track, report and analysis
· Experience of campaign management, media monitoring
· Proven experience in digital marketing and PR in an agency or consumer branding environment
· Strong understanding the digital landscape and how it can be used to support and develop the brand
· Proficiency using tools to track, report and analysis
· Experience of campaign management, media monitoring
. Conversant in English and Vietnamese.
. Proficient skills in MS Office
. Minimum 3 year experience in relevant role.

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